Resources
Insights, stories, and knowledge to help you sell smarter

The Most-Quoted Statistic in B2B Sales Comes From a 1942 Survey of 40 People
A ghost stat is a number that circulates as a benchmark with no retrievable source, or with a source that measured something else. We traced ten of the most-quoted numbers in B2B sales, and looked at why the bad ones survive. Play the fact check before you read the answers.

The Prototype Is Easy. Owning It Is Expensive.
The real cost of building your own AI sales agent, and when a focused platform makes more sense.

What CRM Migration Actually Costs
What transfers, what does not, real timelines, and the costs that never appear in the migration quote.

How to Make HubSpot an Agentic CRM
HubSpot stores your pipeline. It does not work it. An honest look at what Breeze does and where it stops, and the playbook for putting real AI agents on top of HubSpot without switching CRMs.

Pipedrive for B2B SaaS Sales Teams: An Honest Assessment
What Pipedrive does well, where it hurts, what it costs at real scale, and the triggers that tell you when you have outgrown it.

Is Number of Leads a Good Pipeline Metric?
A bought list of 50,000 contacts is a photograph of companies that have already moved. How fast it rots, why a category filter can never find a buyer, and what to do with the budget instead.

Sales reps spend 78% of the week on non-selling work. Here's where all 31 hours go - and why they're so hard to win back.
Sales software has made every individual task faster. The problem is that context doesn't survive between them.

Spiich vs Claude
We asked Claude to run a B2B team's sales admin: join calls, update the CRM, brief reps, prospect overnight. It met 1 of 6 requirements - and recommended an agentic sales platform instead.


Sales, Outreach, Hiring. One Interface.
How Hedda runs every step of their sales motion through Spiich.


70 Customer Meetings a Week. Zero CRM Admin.
How BuilderBase 2x their weekly customer meetings.

The Spiich Playbook: Prompts that sell
Most users treat Spiich like a search bar. Power users chain it into workflows that run their day. These are the prompts they use - to prospect, qualify, prep, debrief, follow up, and keep their pipeline honest. Copy them, adapt them, make them yours.


3x Market Coverage - in a Week
How Rebaba replaced weeks of manual prospect research with two prompts - and started booking meetings from cold outreach in minutes.

Background Agents: Setup Guide
Learn how to set up Spiich Background Agents - autonomous AI agents that handle lead generation, contact enrichment, deal qualification, and pipeline reviews on autopilot.


90% Reduced Prospecting Time
How Zubs cut prospect research from 15-20 minutes to 1-2 minutes per lead - and turned the saved hours into conversations that close deals.

Spiich vs Clay
A side-by-side comparison of Spiich and Clay for prospecting, CRM integration, and sales automation.

29% Selling, 71% Admin: Why Your Reps Miss Quota
Research shows sales reps spend just 29% of their time actually selling. Learn how top performers tackle the admin burden and what it means for your team.

Spiich Labs raises €600k from founders of Lovable, Neo4j, and OpenAI's startup leadership to rebuild sales software for the AI era
Hundreds of companies on the waitlist as Spiich tackles the €300bn sales productivity crisis, eliminating 9+ hours of weekly admin.

How Spiich Works: Your AI Sales Assistant for CRM, Research, and Follow-Ups
The Sales Admin Tax is killing your team's productivity. Learn how Spiich eliminates 9+ hours of weekly admin through conversational AI.